Simplicity converts website visitors

Simplicity: Tree growing on its own Whether your goals include building a subscriber base, getting new leads, increasing your organisation’s presence or improving the number of registrations or donations, the first hurdle your website has to overcome is conversion.  

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Spend 60 minutes a month on your conference email marketing and reap the rewards (part 2)

Gourmet coffee as a rewardIn the last post we looked at list cleanliness and relevance when it comes to email marketing. Spending 30 minutes per month investigating those aspects of your email marketing and another 30 minutes on fairness and deliverability means you can get away with spending just one hour a month on a few key areas of email which directly improve the effectiveness of reaching your conference delegates. 

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Spend 60 minutes a month on your conference email marketing and reap the rewards (part 1)

Budding in the sun There are many things to consider when putting together a comprehensive and effective email marketing strategy for your next conference.  

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Making your conference website experience more seamless (part 2)

Lightning speed in the streets of London - Two way traffic In the last post we looked at two examples of making your conference website experience more seamless. In this part 2 we’ll look at two further examples of how to make a web user’s experience seamless in the context of a conference website. 

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Making your conference website experience more seamless (part 1)

Seamless speed - Racer on a motorbike
As we think of elements that need to be seamless we often talk about seamless integrations. The web is now full of them. Whether it’s Facebook integration with email marketing company MailChimp or SugarCRM integration with Google Apps, it all seems to be about how seamlessly we can connect the web’s disparate services together. This also adds value to a service. But what about seamless web user experience? User experience (UX) can often be either forgotten, dismissed or in some ways brashly pushed aside in web design projects. Let me tell you about what I call seamless web user experience. I’ll provide four concrete examples of how you can make your conference website more seamless for your attendees. 

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Featured Charity: Pookie Panda Stationery

Pookie Panda Stationery - PencilsEvery so often, you come across some exceptional charities and our friends at Pookie Panda are no different. Pookie Panda is a brand new stationery company with products ranging from pens and pencils to notepads, oyster card holders as well as sports bottles designed for both children and adults. But here's the twist ....  All products are  eco friendly and more importantly serve to educate the future generation on the importance of eco friendly and recyclable products as well as helping to protect endangered species. Why do we like these guys .... a percentage of all sales are donated to charity to support animal conservation. 

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Source of inspiration

On the road to a new place
Having recently moved from the South of France to Miami, I thought I’d talk a little about the impact a new environment has on inspiration.  

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2013: A new year. A new identity. A new website.

2013: A new year. A new identity. A new website.e
Happy new year! Yes...we're a little late but we still wanted to wish all our clients, partners and friends a prosperous 2013! 

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